Doughnuts Sales Trends 10-02-2013

Published in CSP Daily News

Doughnut sales in convenience stores declined 2.1% in 2012.

Doughnut sales in convenience stores declined 2.1% in 2012 following two years of growth.

Top Doughnut Brands in Convenience Stores

BrandDollar SalesPCYAUnit SalesPCYA
Little Debbie$50,948,92020.90%63,924,18020.85%
Krispy Kreme$30,716,2302.01%17,011,2904.64%
Mrs. Freshley's$28,691,440240.52%18,772,620184.97%
Private Label$23,758,17037.45%17,182,42035.88%
Tastykake$16,635,040103.51%9,262,990119.61%
Mrs. Baird's$13,627,67050.46%8,516,49737.93%
Entenmann's$8,477,5366.86%2,500,8378.35%
Koffee Kup$4,903,680-12.42%3,329,680-12.12%
Entenmann's Popems$4,547,4541.37%1,961,038-8.64%
Bon Sole$3,956,30023.87%2,169,30711.99%
Bimbo$3,911,1308.82%2,432,2723.09%
Blue Bird$3,415,89911.06%2,244,3596.71%
Entenmann's Softees$2,986,79614.14%721,94417.24%
Deli Express$2,719,39691.00%2,304,44376.32%
Nickles$1,803,944114.65%834,145141.12%
Franz$1,801,500221.70%549,745259.70%
Duchess$1,493,98419.40%1,557,98418.81%
Krispy Kreme Krispy Juniors$1,487,860220.90%600,347235.52%
Prairie City Bakery$1,455,284725.95%733,959291.11%
Mickey$1,378,405-42.75%362,378-47.67%
TOTAL$217,736,400-20.07%161,951,100-11.67%

 

Source: IRI, 52-Week Data Ending June 16, 2013

More Snack & Candy Data

While most of the major doughnut brands saw growth in convenience store unit sales, the complete category fell 11.67%.

Keywords: 
sweet snacks