Cracker Sales Trend

Published in CSP Daily News

Cracker sales trend in convenience stores

Crackers have maintained healthy sales momentum over the past three years.

Top Cracker Brands

Brand2012 Dollar SalesPCYA2012 Unit SalesPCYA
Sunshine Cheez It$59,966,21013.33%41,718,1709.20%
Combos w/ Filling$42,566,1504.97%23,018,550-1.93%
Keebler w/ Filling$37,474,59024.64%56,399,05019.39%
Munchies w/ Filling$28,105,44024.65%47,219,42025.11%
Nabisco Ritz Bits w/ Filling$17,972,9401.42%12,623,820-12.30%
Lance Toast Chee w/ Filling$15,648,750-9.44%26,125,230-2.71%
Frito Lay w/ Filling$13,368,58034.76%22,664,06031.94%
Nabisco Premium Saltine$12,044,1104.63%4,432,639-6.21%
Nabisco Ritz$11,280,3203.56%4,079,848-7.08%
Keebler Club w/ Filling$10,961,91013.36%16,589,4308.68%
Sunshine Cheez It Duoz$10,013,6906.11%4,426,5124.09%
Nabisco Ritz w/ Filling$9,132,31913.40%16,242,0005.37%
Lance Captains Wafers w/ Filling$8,616,659-10.64%14,382,160-2.30%
Pepperidge Farm Goldfish$8,539,05115.72%5,283,96912.95%
Lance w/ Filling$6,423,249-20.78%10,517,180-12.33%
Lancs Toasty w/ Filling$6,059,3132.22%10,299,7207.78%
Nabisco Ritz Crackerfuls w/ Filling$5,945,711127.67%6,219,161107.00%
Kellogg's Special K$5,467,288<1,000%3,858,572<1,000%
Stacy's Pita Chips$4,831,47723.91%1,830,85239.08%
Golden Flake w/ Filling$4,545,51320.14%8,781,95820.73%
TOTAL$362,425,90012.64%373,548,30010.35%

 

Source: IRI

More Salty Snack Category Data

The cracker subcategory saw great double-digit growth in 2012, bouyed by major brands and the launch of Kellogg's Special K Chips.

Keywords: 
salty snacks