Breath Fresheners 4-Year Trend

Published in CSP Daily News

Convenience store sales trend for breath fresheners.

New products and marketing efforts helped turn around the sales trend for breath fresheners. The growth continued in 2013 ...

Top Breath Freshener Brands

BrandDollar SalesPCYAUnit SalesPCYA
Tic Tac$21,087,4601.85%14,403,1800.32%
Ice Breakers$20,774,2007.27%8,884,2933.30%
Altoids$14,292,0507.19%5,928,4915.69%
Breathsavers$11,884,260-4.55%11,412,120-6.50%
All others$7,199,838239.33%3,074,581228.15%
Ice Breakers Frost$6,597,2212.30%2,822,565-0.03%
Altoids Small$5,977,0835.27%3,883,3663.57%
Certs$3,584,969-4.86%3,707,195-6.03%
Breathsavers 3 Hour$2,973,447-18.24%1,527,303-21.42%
Listerine Pocketpaks$2,015,601-11.29%910,969-12.39%
Wrigley's Eclipse$1,954,947-21.79%1,033,480-21.77%
Certs Classic Mints$300,9110.37%312,528-1.53%
Mentos$135,025NA75,521NA
Dentyne Fire$79,853-12.73%38,980-14.11%
Chowards$76,9747.27%73,3315.80%
Ice Breakers Duo$40.661<1,000%30,781<1,000%
Dentyne Ice$36,771-64.33%19,347-64.55%
Ricola$34,002695.38%24,265694.53%
Frosty$18,802<1,000%6,350<1,000%
Jila$1,672<1,000%1,070<1,000%
TOTAL$99,070,6906.64%58,173,2201.96%

 

Source: IRI

More Mint/Gum/Breath Freshener Data

Breath-freshener sales continued to grow in convenience stores through midyear 2013, driven by new products, promotions and private-label products.

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