Bakery Snack Sales Dropped in 2013

Published in CSP Daily News

Bakery Snack Sales Trend

Bakery snack sales dropped in 2013, largely on the back of Hostess' bankruptcy.

Best-Selling Bakery Snacks in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Little Debbie$130,106,90054.30%158,579,10044.43%
Tastykake$75,851,55051.57%48,081,18050.75%
Bon Appetit$70,628,18020.54%39,829,09014.20%
Mrs. Freshley's$39,576,030164.45%30,418,940140.13%
Private label$33,378,19064.44%27,220,66060.58%
Hostess$20,966,390-81.65%12,225,540-82.93%
Nemo's$19,487,21023.22%14,170,08019.86%
Hostess Twinkies$17,083,280-23.53%9,880,329-29.03%
Little Debbie Cosmic Brownie$17,041,73024.05%23,685,29017.52%
Mrs. Freshley's Dreamies$14,560,730>1,000%10,503,770965.73%
Mrs. Baird's$13,469,68029.30%9,132,68120.69%
Tastykake Krimpets$12,512,06013.89%7,217,48413.25%
Tastykake Kandy Kakes$11,673,5002.16%6,672,7691.61%
Entenmann's$10,069,0802.63%6,206,347-3.96%
Tastykake Tasty Klair$9,190,062-0.13%6,267,9883.14%
Tastykake Juniors$8,548,8838.60%5,054,6327.04%
Mindy Lus$7,715,3004.86%7,052,864-0.83%
Bimbo Panquecitos$7,659,84723.17%4,843,83318.86%
Marinela Gansito$6,586,00522.16%4,193,87417.34%
Just Dessert$5,908,60522.81%2,917,49916.44%
TOTAL$631,162,800-8.86%504,530,800-4.86%

 

IRI

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After a 2-year rebound, bakery snack sales in convenience stores dropped nearly 5% in 2013, largely on the back of Hostess' bankruptcy, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

Keywords: 
sweet snacks