CSP/Service Intelligence Mystery Shop

Mystery Shop: 
2014

Kwik Trip

Top Performer: Food combos
99.5%
Overall Score: 94.6%
Study Average: 91.9%
Headquarters: 
La Crosse, Wis.
No. of Stores: 
452
Number of mystery-shop audits conducted: 
104
Report Highlights
SectionScoreStudy Average
Food combo deals99.5%72.1%
Employees97.6%97.1%
Dairy cooler96.9%92.7%
Restrooms95.7%91.5%
Fountain drinks95.5%93.0%
Sandwich cooler95.2%94.3%
General interior94.5%90.9%
Coffee93.8%92.2%
Pump island89.1%88.1%

Subsections where Kwik Trip earned a score of 100%:

  • All on-duty employees well-groomed
  • Coffee area fully stocked
  • Exterior signage in good condition
  • Fountain-drink area fully stocked with supplies
  • Location had food combo deals
  • Procedure for taking the temperature in the dairy cooler
  • Procedure for taking the temperature in the sandwich cooler
  • Sandwiches look appealing (fresh and attractively presented)

Calculation notes: Overall scores are calculated using all score questions on the survey. Each question is given an equal weight.

Category scores (exterior, dairy cooler, coffee, etc.) are calculated using all scored questions in that category. Each question in the category is given an equal weight.

About the audits: Audits were conducted between April 24 and June 4, 2014. Audits could be conducted between 11:30 a.m. and 7:30 p.m. any day of the week.