Motor-Oil Sales Drop for 4th Year in a Row

Published in CSP Daily News

Motor-Oil Sales Trend in Convenience Stores

Motor-oil unit sales dropped for a 4th year in a row, though dollar sales are up.

Best-Selling Motor Oils in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Penzoil$104,780,400-0.54%17,653,130-3.64%
Penzoil Label$47,415,920-0.76%10,068,380-2.35%
Formula Shell$35,299,940-2.43%6,997,529-7.34%
Shell Rotella$34,059,830-2.83%2,141,026-6.29%
Havoline$29,054,670-3.42%5,904,472-5.17%
Road Tech$23,655,610-16.82%5,940,145-15.63%
Castrol GT X$16,537,340-21.84%2,940,434-24.01%
Chevron Supreme$14,511,45043.33%3,033,49645.17%
Mobile 1$14,136,44031.01%1,367,91824.73%
Duplex$13,761,720-6.00%4,218,141-7.59%
Warren$13,398,120-5.95%3,538,438-5.11%
Mobil Delvac$12,476,36030.50%709,68128.46%
Mobile Special$10,563,870-3.58%2,203,422-8.28%
Chevron Delo 400 LE$10,440,550-2.67%590,365-4.39%
Valvoline$8,087,3317.37%1,385,2802.84%
Chevron$7,979,396740.49%1,359,461580.16%
Mag 1$7,853,5829.98%2,170,1074.59%
Quaker State$7,699,4423.18%1,649,277-3.41%
Mobile$6,537,612-4.44%1,202,834-4.67%
RacePro$6,054,148-5.39%1,157,850-10.04%
TOTAL$524,212,6000.76%100,606,600-2.98%

 

IRI

Click Here for More General Merchandise Data

Like other in-store categories, motor oil is seeing growth in new products getting their initial marketing push, according to 2013 year-end data from IRI, a Chicago-based market research firm (@iriworldwide).