Ice Cream 3-Year Sales Trend

Published in CSP Daily News

Ice Cream 3-Year Sales Trend in Convenience Stores

Ice cream sales in c-stores have begun to moderate.

Top Ice Cream Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 1, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Ben & Jerry's$147,580,2005.51%27,731,5303.93%
Blue Bell$70,338,0202.63%27,909,460-1.17%
Haagen Dazs$50,479,7004.49%10,225,2203.62%
Breyer's$26,182,670-10.56%6,657,145-15.82%
Private label$23,536,8405.02%7,017,7848.90%
Well's Blue Bunny$21,789,390-0.84%5,563,122-3.42%
Dreyer's Edy's Grand$16,950,30022.28%3,720,9990.72%
Dreyer's Edy's Maxx$16,896,230-20.83%5,394,952-22.65%
Perry's$9,365,904-20.01%1,970,695-28.01%
Breyer's Blasts$9,066,20356.09%2,409,75555.73%
Hershey's$7,436,1905.35%1,930,9006.98%
Snickers$5,980,4746.13%1,617,8260.94%
Mayfield$5,874,899-36.99%2,071,631-40.66%
Mars$4,453,1527.91%1,199,0993.13%
Brigham's$3,329,6647.46%623,8697.27%
Cedar Crest$3,067,38353.93%761,71545.10%
Luvel$2,868,25129.28%1,141,58025.36%
Dreyer's Edy's Slowchurned$2,671,20061.47%486,55067.26%
Baskin Robbins$2,611,284-29.36%430,705-24.49%
Velvet$2,536,972-24.90%583,290-22.75%
TOTAL$476,861,2001.50%121,077,900-1.65%
IRI

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Ice cream dollar sales grew 1.5% in convenience stores through Dec. 1, 2013, although unit sales dipped 1.65%, according to IRI, a Chicago-based market research firm (@iriworldwide).

Keywords: 
ice cream