Frozen Novelties 4-Year Sales Trend

Published in CSP Daily News

Frozen Novelties 4-Year Sales Trend

After 4 years of being basically flat, frozen-novelty sales have dropped 5.8% this year.

Top Frozen Novelty Brands in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013

BrandDollar SalesPCYAUnit SalesPCYA
f'Real$89,430,69011.40%33,218,58010.76%
Snickers$61,321,519-9.24%31,123,850-10.13%
Nestle Drumstick$59,241,630-4.45%22,161,080-6.13%
Nestle Tollhouse$29,198,8302.46%9,951,6351.10%
Blue Bell$28,826,650-5.80%35,046,760-5.51%
Haagen Dazs$27,701,530-5.37%9,746,707-6.87%
Well's Blue Bunny$24,414,9905.53%16,059,9301.30%
Nestle$23,214,030-13.62%15,437,530-18.11%
Good Humor$23,015,580-14.75%13,430,980-15.35%
Magnum$22,228,6600.18%7,470,107-2.39%
Good Humor Giant$17,604,370-5.45%12,603,200-12.77%
Twix$17,527,530-9.26%9,138,545-11.00%
Dreyer's Edy's$16,668,470-5.37%5,675,984-6.58%
Good Humor Giant King$15,142,98019.83%5,014,93618.25%
Good Humor Oreo$13,366,3803.07%6,797,671-2.26%
Klondike Choco Taco$13,261,220-12.02%6,321,642-16.24%
Breyer's Mrs. Fields$12,304,390-15.10%4,048,494-15.85%
Klondike$10,962,510-23.48%5,658,278-27.18%
Good Humor Reeses$9,508,68731.65%4,908,2749.39%
Good Humor King Cone$9,241,547-7.43%4,804,527-7.96%
TOTAL$677,743,000-3.03%363,890,500-5.82%

 

IRI

Click Here for More Frozen/Refrigerated Food Data

F'Real milkshakes have quickly become the top-selling frozen novelty in convenience stores with its unique blend-it-here attribute.

Keywords: 
ice cream