RFG Handheld Entrees Sales Dip for Second Year Running

Published in CSP Daily News

refrigerated entree sales trend

Refrigerated handheld non-breakfast entrees saw sales dip 5.3% in 2013.

Best-Selling Refrigerated Handheld Non-Breakfast Entrees in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Dec. 29, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Private label$272,370,8007.07%79,882,2707.86%
Deli Express$136,548,400-7.21%43,002,010-13.06%
Landshire$55,793,300-18.98%18,604,240-21.33%
Don Miguel The Bomb$31,226,17017.21%9,933,86214.26%
Great American Deli$17,977,910-2.15%6,019,241-3.16%
Dandee$16,952,420-1.05%5,371,048-3.77%
Don Miguel$14,717,60024.77%6,210,44822.13%
Fresh and Ready Foods$12,216,01026.41%3,036,11120.98%
7th Street Deli$9,744,160-5.82%3,278,019-6.46%
Kitchen Fresh$7,791,11513.09%2,301,78011.31%
Landshire Select$6,089,168-17.81%1,752,598-17.69%
Anytime Deli$5,966,57828.61%1,391,88421.12%
Tuscan Sun$5,945,804117.85%1,196,549112.73%
Deli Express Don Miguel The Bomb$5,382,429-24.47%1,471,834-28.06%
First Street Cafe$5,312,564-3.81%1,174,175-5.05%
Deli Delight$5,266,31819.28%1,498,96813.99%
The Sandwich Lady$4,807,093169.26%1,293,058133.65%
Don Miguel Grandito$4,738,578-20.81%2,350,268-17.34%
Pierre Big Az$4,531,667-0.11%1,228,763-2.86%
On the Way Cafe$4,217,23531.27%1,136,59414.35%
TOTAL$714,310,400-1.22%220,656,800-5.30%

 

IRI

Cleick Here for More Refrigerated Food Data

For every brand of refrigerated hand-held entrees that saw a dip in sales, there's a brand that grew. Overall, however, sales of the subcategory were down 5.3% in convenience stores, according to 2013 year-end data from IRI, a Chicago-based market research firm (@iriworldwide).

Keywords: 
hot & cold food