Drop in Sale of Mexican Foods in C-Stores Slows

Published in CSP Daily News

Mexican food sales data in convenience stores

The drop in the sale of Mexican foods in c-stores slowed a bit in 2013. For the 52 weeks ending May 18, unit sales are down 6.5% (See below).

Best-Selling Hard & Soft Tortillas/Taco Kits in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending May 18, 2014

BrandDollar SalesPCYA*Unit SalesPCYA*
Tia Rosa$1,729,6450.62%827,5300.82%
Mi Casa$832,55916.11%362,08410.54%
Tortillas Santos$822,5522.94%408,588-13.11%
Private label$745,115-19.63%532,273-20.45%
La Banderita$563,769-12.58%282,471-10.80%
Santa Fe$543,903-7.42%296,965-9.20%
Mission$455,764-14.72%139,843-19.92%
De Maiz Tortilleria$444,211-22.90%223,283-23.67%
Old El Paso$341,46733.04%126,43632.84%
Los Arcos$318,806-14.02%135,028-13.38%
Total Tortillas/Taco Kits$9,820,628-2.40%4,818,089-7.96%
Total Mexican Foods$10,992,610-0.96%5,363,444-6.54%

*Percent change from a year ago

IRI

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