Premixed Cocktail Sales Dip 6.7%

Published in CSP Daily News

Best-Selling Premixed Cocktails in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

BrandDollar SalesPCYAUnit SalesPCYA
Clubtails$7,790,777170.33%4,411,634171.36%
Bartles & Jaymes$4,450,539-24.91%1,329,171-21.44%
Jose Cuervo$2,931,742-26.84%458,957-28.81%
Daily's$2,865,399-54.72%1,385,880-49.59%
The Club$2,020,200-2.11%840,303-5.82%
BuzzBallz$1,764,064-23.23%507,007-24.45%
Kahlua$1,602,943-8.98%299,412-14.63%
SkinnyGirl$820,947-35.68%55,279-35.87%
Jim Beam$803,02632.84143,68111.14%
Captain Morgan Parrot Bay Strawberry Daiquiri$697,807-56.93%338,954-56.71%
Tropic Chillerz$659,15214.02%212,32912.88%
Captain Morgan Parrot Bay Pina Colada$642,368-50.22%312,155-50.30%
Hpnotiq$592,65710.99%60,9026.10%
Island Squeeze$569,459-10.51%298,785-5.67%
Captain Morgan Parrot Bay Mango Daiquiri$560,152-54.42%273,587-54.07%
Seagram's Escapes$541,414-38.54%280,158-35.30%
Jose Cuervo Golden Margarita$533,05623.80%27,37522.04%
DJ Trotters$523,9630.77%129,8824.39%
Croctails$458,630NA176,173NA
A:M$399,54463.48%131,53168.19%
 TOTAL$39,938,490-12.95%13,839,840-6.70%

Source: IRI, a Chicago-based market research firm (@iriworldwide)

IRI

Click Here To See More C-Store Specific Alcohol-Beverage Data

CHICAGO -- Premixed cocktail sales dipped 6.7% in convenience stores during the 52 weeks ending Jan. 26, 2014, according to IRI data.

Popular brands such as Bartles & Jaymes, JoSe Cuervo, Daily's and even relative newcomer SkinnyGirl all saw dollar and unit sales decline by double digits over the time period. Perhaps some of those sales have moved over to Anheuser-Busch's fast-growing Bud Light Lime-a-Rita and its line extensions.

The largest premixed-cocktail brand--budget brand Clubtails--however, grew a staggering 170% following a repackaging and wider distribution.