Energy-Drink Sales Trend

Energy-Drink Sales Trend

Energy drink volume growth slowed in 2012, but remained in double digits.

C-Store Energy Drink Sales Growth, 52 Weeks Ending June 16, 2013

BrandDollar SalesPCYAUnit SalesPCYA
Red Bull$1,146,182,0004.44%395,727,7006.21%
Monster Energy$698,068,50012.35%305,465,90013.61%
Monster Rehab$133,186,0002.94%58,651,3602.18%
Java Monster$110,279,80014.08%44,023,08015.95%
Rockstar$109,986,700-3.98%53,759,710-4.27%
Nos$108,139,2004.01%51,432,0808.67%
Monster Mega Energy$96,040,860-3.34%31,274,580-2.98%
AMP Energy$57,890,060-15.14%29,277,450-13.77%
Red Bull Total Zero$53,066,32059.99%18,908,09062.37%
Rockstar Recovery$44,829,750-8.67%22,400,290-6.58%
Rockstar Sugar Free$44,255,650-4.29%21,585,200-4.28%
Full Throttle$39,381,960-4.40%19,821,720-0.90%
Rockstar Punched$37,031,84033.49%18,314,04035.03%
AMP Boost$26,200,45039.09%13,378,30038.71%
Rockstar Zero Carb$21,106,170-8.97%10,634,450-7.79%
Monster Khaos$20,829,280-27.20%9,527,426-26.76%
Monster Nitrous$17,616,560-27.74%7,230,782-12.28%
Xyience Xenergy$16,751,570-3.22%7,114,262-1.03%
Monster Energy Abs. Zero$15,323,50017.88%4,969,16716.11%
     
TOTAL$2,961,925,0003.83%1,210,376,0005.03%

 

IRI

Other Specialty Beverage Sales Data

Red Bull growth in convenience stores looks to be slowing down ... until you add in the phenomenal acceptance of Red Bull Total Zero, which grew 62% in unit sales. The whole category is up just more than 5%.

Keywords: 
energy drinks