Double-Digit Growth Continues for Spirits

Published in CSP Daily News

Sales of spirits up 11.2% in 2013

Sales of spirits have grown by nearly $29 million over the past three years.

Best-Selling Spirits in Convenience Stores

IRI Convenience AllScan data for 52 weeks ending Jan. 26, 2014

BrandDollar SalesPCYAUnit SalesPCYA
Smirnoff$45,432,6502.95%7,748,92011.69%
Jack Daniels Black Label$37,543,5500.99%3,850,5781.60%
Crown Royal$35,047,8806.33%2,512,5643.43%
Captain Morgan$34,479,1307.77%3,423,50314.70%
Bacardi$22,130,530-7.30%3,039,874-6.20%
Jim Beam$21,993,9201.37%3,088,344-8.66%
Jagermeister$18,367,2203.64%1,789,8215.57%
Hennessy$16,597,680-15.69%1,194,322-17.70%
Popov$15,987,430-6.40%3,051,420-9.28%
Jose Cuervo Especial$15,487,510-10.27%2,072,738-11.35%
Taaka$13,860,150-5.00%3,890,421-8.39%
Seagrams 7 Crown$13,718,5800.45%1,529,8292.09%
McCormick$13,042,33011.32%2,622,5869.71%
Black Velvet$12,668,34010.78%1,828,12413.75%
Absolut$12,272,510-8.53%1,319,254-2.33%
Southern Comfort$9,915,3221.89%1,581,2696.89%
Grey Goose$9,533,511-2.92%508,119-2.34%
Seagrams$9,532,065-13.25%1,814,853-15.05%
Kessler$8,881,002-11.01%1,164,923-11.33%
E&J$8,427,8866.55%2,159,24822.82%
TOTAL$667,850,6005.66%109,391,00011.43%

 

IRI

Click Here For More Alcohol Beverage Sales Statistics in Convenience Stores

As more convenience stores add spirits to their product selection, the beverage category continues to see healthy growth, up 11.4% for the 52 weeks ending Jan. 26, 2014, based on data from IRI, a Chicago-based market research firm (@iriworldwide).

Keywords: 
wine & liquor