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C-store sales of energy shots were anemic for a second straight year, declining nearly 9% in dollars and falling 8% in units. Weight control/nutrition liquids continued to see gains in 2013, up nearly 10% in c-store dollar sales and nearly 8% in units. The Muscle Milk brand claimed more than two-thirds of dollar sales in the subcategory, but VPX Redline Xtreme and Core Power brands showed significant growth in that segment, according to IRI.

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