As if manufacturers of ribbon and wrapping paper hadn’t already been marginalized by gift cards, here comes digital gifting. Just send that card electronically with a click of a mouse. Forget about even the sleeve that stores the gift card.
The ways to trigger more impulse sales are as varied as the categories themselves. But the stakes for retailers are only growing, as declining fuel sales keep more customers off the convenience-store lot and competition from other channels mounts.
For c-store operators tuning into the struggles of electronics retailer RadioShack and scanning for lessons learned, the message may lie in its rebirth—and whether the course correction proves too little too late.