We love working with smaller fuel-distribution companies. They have unique personal dynamics. They bring many years of experience and knowledge to the table. For decades they have operated in their own sphere of influence, quietly and relatively immune to downward economic cycles. Yet once the owners of these companies decide to pursue a sale, something emotional (and perhaps physiological) happens.
History repeats itself as grocery companies, drug stores, dollar stores, home-improvement stores, QSRs and barbecue restaurants continue to pursue the greener grass of convenience retailing and gasoline marketing.
Many restaurant and c-store menus offer too many products. Food costs and waste can become an issue. Offer too few, and customers may be inclined to go elsewhere because there isn’t anything available that satisfies their cravings. How can retailers strike the right balance?