Gold Eagle® Co. has updated its Gold Eagle brand automotive product line with bright, new labels and unique packaging to improve shelf visibility and brand recognition for increased convenience channel sales.
Gold Eagle used extensive consumer testing to develop the brand’s new packaging and graphics – and it shows. The new eye-catching labels feature bright colors and bold graphics that deliver maximum shelf impact and consumer appeal. The updated labels also employ large, contrasting copy and photographic elements to clearly communicate at a glance what each product is and what it does.
“The updated Gold Eagle brand product line is designed to give consumers the opportunity for convenient, one-stop shopping under the trusted Gold Eagle banner,” said Paul Comisky, Gold Eagle Co.’s vice president of marketing. “The bold new graphics and packaging stand out from competitors while providing visual continuity across the line for greater brand recognition and repeat purchases.”
Gold Eagle also developed a new, modern bottle design that differentiates these products from others on the shelf. In consumer tests, the one-of-a-kind bottle shape proved easily identifiable, and consumers also praised the innovative design for ease of use and improved handling.
The updated Gold Eagle line includes 13 different performance and maintenance products: Engine Stop Leak, Transmission Stop Leak, Power Steering Stop Leak, Tire Inflator & Sealer, Brake Fluid, Fuel Injector Cleaner, Gas Treatment, Oil Treatment, Carburetor & Fuel Injector Cleaner, Universal Power Steering Fluid, 14-ounce and 18-ounce Tire Leak Stopper & Inflator and an all-new Complete Fuel System Cleaner.
The Gold Eagle product line is made by Gold Eagle® Co., manufacturer of leading automotive brands including 104+ Octane Boost®, STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO-LEAK® Premium Stop Leaks, AlumAseal® Radiator Stop Leak and DieselPower!™ Diesel Additives.
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