U.S. Smokeless Tobacco Company (USSTC) announced the launch of Husky Long Cut Mint and Husky Fine Cut Wintergreen, bringing the number of offerings in the Husky line to five. Concurrent with the launch of the two products, the entire Husky line will now include 10 percent more tobacco per can and be accompanied with a special introductory price.

The line’s first three products, Fine Cut Natural, Long Cut Wintergreen and Long Cut Straight, were tested in four states in 2003 for adult consumers whose purchase decisions are primarily driven by price. Based on successful results, Husky was expanded nationally in 2004.

“Driving category growth by converting adult cigarette smokers to moist smokeless tobacco clearly remains USSTC’s top priority,” said Murray S. Kessler, USSTC president. “The Company’s stated strategy is also to participate in every viable segment of the moist smokeless tobacco market. With Red Seal, USSTC now has the number one brand in the traditional price value segment. The combination of 10 percent more tobacco at a special introductory price makes Husky the best value in the sub-price value segment.”

The five-product line featuring 10 percent more tobacco will be available at retail beginning mid-March. To generate both awareness and trial, the launch will be supported by adult sampling and point-of-sale displays.