Cumby Makes the Grade For new store opening, retailer donates beverage, coffee funds for students' breakfast
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PLAINVILLE, Mass. -- Cumberland Farms marked its newest remodeled shop, in Plainville, Mass., earlier this week by donating 20 cents of every ChillZone beverage or cup of coffee sold there King Philip Regional High School. The Framingham, Mass.-based retailer said that it hoped to raise at least $1,000 for the school, which serves Wrentham, Plainville and Norfolk.
The school plans to buy the sophomores breakfast when they take the state MCAS assessment tests, Assistant Principal Julie Miller said. "It's an awesome opportunity for us to give something to the kids that we wouldn't be able to do otherwise," she said.
Cumberland Farms' redesign features a bar for fresh coffee, cappuccino, ChillZone and other drink dispensers; a wide selection of wrapped fresh sandwiches, such as chicken parmesan subs; and an area offering fresh breakfast sandwiches and personal pizzas. And customers can still pick up a gallon of milk, a bag of chips or a lottery ticket.
The redesign was implemented after Cumberland Farms officials looked at how they were doing business, said Ari Haseotes, president of Cumberland Farms Retail Division. The stores are now "food centric," putting food "up front and center," he said.
Cumberland Farms is doing community fundraisers during the grand reopening of its remodeled stores, he added.
Haseotes said Cumberland Farms officials choose a program to support after talking to community members. "We've attempted to focus—not exclusively, but heavily—on youth-based charities and organizations," he said.
Cumberland Farms' network of retail stores, gas stations and a support system including petroleum and grocery distribution operations spans 11 states across the Northeast and Florida, making it the largest convenience store and petroleum marketer in the Northeast. Its affiliate, Gulf Oil LP, is one of the Northeast's largest wholesalers of refined petroleum products. Gulf distributes motor fuels through a network of more than 1,800 Gulf-branded gasoline retail centers, 12 proprietary oil terminals and a network of more than 50 other supply terminals. It supplies heating oil, diesel fuel, jet fuel and kerosene to these branded retail outlets through both its Gulf brand and, in the seven states of New England and New York, the Exxon brand.
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Cumberland Farms is doing community fundraisers during the grand reopening of its remodeled stores, he added.