Kroger Gets HarvestMark Allows consumers to trace the origin of salads
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CINCINNATI — Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of the company's "Quality You Can Trace" program.
As shoppers become more interested in the nutrition, origin and quality of the food they purchase, The Kroger Co. has teamed with HarvestMark, a system in food traceability, to give customers an easy way to learn more about where the produce used in Kroger salads was grown.
Fresh Selections by Kroger are quality, pre-washed ready-to-serve packaged salads available in produce departments in Kroger's family of stores. Priced from 99 cents to $4.99, depending on the variety and the market, Fresh Selections are the only salads with HarvestMark technology sold in the United States today, according to the company. Each bag carries a 16-digit code shoppers can enter at HarvestMark.com to learn more about the salad's origin, packing location, ingredients, date and time the product was packed. Customers can also offer their feedback on the product.
"Food safety is a top priority at Kroger," said Joe Grieshaber, group vice president of Kroger's meat, seafood, deli and produce departments. "Our partnership with HarvestMark makes it easy for customers who are interested to learn more about the food they purchase for themselves and their families."
Based in Cincinnati, Kroger has 2,470 supermarkets and multi-department stores in 31 states under two dozen local banner names, including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, QFC and City Market. The company also operates 768 convenience stores, 388 fine jewelry stores, 818 supermarket fuel centers and 40 food-processing plants in the United States.
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"Food safety is a top priority at Kroger," said Joe Grieshaber, group vice president of Kroger's meat, seafood, deli and produce departments. "Our partnership with HarvestMark makes it easy for customers who are interested to learn more about the food they purchase for themselves and their families."