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Issue Date: CSP Daily News, July 21, 2009


Krispy Krunchy Opens Eight New Locations
Chicken program offers full branded look, training, support
  - ADVERTISEMENT -
JONESVILLE, Tenn. -- Krispy Krunchy Foods announces the addition of Eight new locations to its branded chicken program. The locations are Clark Oil No. 49 in Laurel, Miss.; Corner Stop in Youngsville, La.; Tab's in Hope, Ark.; Henry's Truck Stop in Orangesburg, S.C.; Quigley's Store in Iron City, Tenn.; Jumping Jacks in Lewisport, Ky.; Sac & Fox Casino in Powhattan, Kansas; and Red Bird Mart in Dallas.

Krispy Krunchy Foods is a major provider of quick-serve restaurant (QSR) concepts with more than 500 retail locations in 14 states. Although convenience stores and grocery stores are its core business, it is also in freestanding restaurants, bars, mall food courts, water parks and bowling alleys.

The company features Cajun-style chicken fried in zero trans fat oil. The menu also includes signature dishes of Cajun tenders, jambalaya, boudin bites (Cajun rice balls), catfish and honey butter biscuits. It also offers pizza and a seafood program. Cajun Gulf Seafood's menu includes Cajun fish fillets, shrimp platter, shrimp poboys, crawfish etouffee, seafood "bites" (a version of crab cakes) and crawfish pie.

Jonesville, La.-based Krispy Krunchy offers a completely customized program with no franchisee or royalty fees. It is designed to give operators a professional and branded image with the ability to deliver quality food to their customers at a low price. Their branded-look includes a full graphics package, layout, design and scale drawings. The program may also be co-branded with another food program and use existing on-site equipment. Krispy Krunchy provides complete training and support programs.

Innovation Category: Foodservice

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