Huck's Selects GSP to Manage POP Program Firm will assume control over production of retailer's point-of-purchase campaigns
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CARMI, Ill. -- GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, recently announced that Huck's has recently selected GSP to produce the retailer's monthly point-of-purchase (POP) campaigns.
The agreement took place after GSP equipped Huck's stores with a modular tobacco sign that helped to give the stores an easy way to promote the ever-changing cigarette pricing while maintaining a clean look. GSP and Huck's agreed to have GSP assume control over the production of the monthly POP, and together are working on an effort to further improve the overall look of the stores.
"GSP offers exceptional printing in combination with a POP managing software system designed specifically for the c-store industry," said Tim Tilford, vice president of marketing of Martin & Bayley Inc., doing business as Huck's Convenience. "The management tools that are incorporated into the system help to eliminate waste and allow us to focus on promoting what matters to our customers."
Bob Martin and his friend Frank Bayley formed a partnership in 1960 and began opening supermarkets in small southern Illinois towns eventually branching out to Kentucky and Tennessee. Their first convenience store was opened in 1974 in Grayville, Ill., and named Huck's. In 2001 the Martins and the Bayleys sold the company to the employees making Huck's a 100% employee-owned company. Martin & Bayley now employs more than 1,200 people and has more than 100 stores.
Clearwater, Fla.-based GSP is the leader in strategic marketing at the point of purchase and a leading provider of store-specific data management solutions for the convenience retail industry.
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Bob Martin and his friend Frank Bayley formed a partnership in 1960 and began opening supermarkets in small southern Illinois towns eventually branching out to Kentucky and Tennessee. Their first convenience store was opened in 1974 in Grayville, Ill., and named Huck's. In 2001 the Martins and the Bayleys sold the company to the employees making Huck's a 100% employee-owned company. Martin & Bayley now employs more than 1,200 people and has more than 100 stores.