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ROCKLAND, Mass. -- Tedeschi Food Shops Inc. has forged a deal with GoGo Cast Inc., a global provider of digital out of home (DOOH) media networks for the use of GoGo Cast's high-definition Go-Screen's; the agreement expands the GoGo Cast footprint to more than 550 locations.

GoGo Cast's digital sign and digital merchandising solution will help Tedeschi Food Shops engage their customers with meaningful and informative content. GoGo Cast's Go-Screens will deliver unique customer and location data to reach a captive in-store audience, "conveying the right messages at precisely the right time" to help influence buying decisions directly at the point of purchase, the company said.

For consumers, the content enhances the store experience, helps them make purchasing decisions and heightens awareness of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.

"We're excited to be able to communicate with our customers in real-time with current promotions and compelling content ," said Joe Hamza, vice president of sales and marketing at Tedeschi Food Shops. "GoGo Cast innovative technology not only helps enhance the overall shopping experience, but it also enables us to engage our customers with targeted messages and relevant information."

The agreement between GoGo Cast and Tedeschi Food Shops calls for installation of Go-Screen's digital displays in its locations by the end of the third quarter 2010.

"GoGo Cast is thrilled to launch a new and elite in-store program for Tedeschi Food Shops and their vendors," said David Paolo, president and CEO of Cranston, R.I.-based GoGO Cast. "Having the ability to provide and deliver real-time, dynamic content is quickly becoming the advertising choice of retailers and brands alike for its effectiveness and the critical mass of qualified buyers it can reach."

GoGo Cast is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions.

Rockland, Mass.-based Tedeschi Food Shops is a family-owned and operated convenience store chain with more than $600 million in revenue for 2009 and more than 2,000 employees. The company operates 190 c-store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut.

Innovation Category: Foodservice

Innovation Category: Marketing