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O'Reilly Zones in on C-Stores
"America's future is going to built on people like you."
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Issue Date: CSP Daily News, November 6, 2009


Buc-ee's Brings 'Em In
"Business built purely on porcelain" continues to be flush with fans, says ABC News
  - ADVERTISEMENT -

LAKE JACKSON, Texas -- ABC World News with Charles Gibson has discovered Buc-ee's Ltd. The news program featured the chain of 30 convenience stores in Texas in a segment this week focusing on what made the locations famous—their bathrooms.

Click here to view the video.

Buc-ee's touts the cleanliness of its facilities from interstate billboards with slogans such as "Only 262 Miles to Buc-ee's. You Can Hold It." and "Restrooms So Clean We Leave Mints in the Urinals."

ABC News correspondent Ryan Owens spoke with Buc-ee's owner "Beaver" Alpin (thus, the name Buc-ee's and the rodent mascot). Alpin, he said, "follows a simple business model—it's all about the bathrooms."

Each Buc-ee's location offers dozens of private stalls, said the report, and attendants "who never stop cleaning."

The Lake Jackson, Texas-based chain—which has more than 1,000 employees—opened four new locations this year, for a total of 30 stores.

Buc-ee's, like its eastern cousins Wawa and Sheetz, has a huge following of devoted fans, who post testimonials on the Buc-ee's Beaver Blogphotos on the chain's website and videos on YouTube (click here for a previous CSP Daily News feature about a Buc-ee's fan who posted a video on YouTube). The chain's Facebook page has 76,425 fans.

The stores also offer coffee, fountain, foodservice, snacks and more, as well as Buc-ee's merchandise and collectibles such as t-shirts, mugs and more.

Innovation Category: Marketing

Innovation Category: Customer Service

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