ATLANTA -- RaceTrac Petroleum has selected BrightWave Marketing as its email marketing and social media agency. The appointment is effective immediately.

RaceTrac has chosen BrightWave Marketing, an agency specializing in email marketing and digital targeting messaging programs, to enhance and manage its email communications and build stronger interactive relationships with its loyal customer base for its RaceTrac Insiders program. BrightWave Marketing was also assigned social media duties, including optimizing and managing its Facebook marketing efforts and providing Message Monitoring on social networks, including Twitter.

RaceTrac Insider signup can be found at www.racetrac.com and RaceTrac's Facebook page is located at www.facebook.com/racetrac.

"We are excited to partner with BrightWave Marketing to take our email program, RaceTrac Insider, to the next level," said Chris Passarell, director of marketing for RaceTrac Petroleum. "We understand the power of electronic communication and know BrightWave Marketing will deliver best-in-class components to our customer communication and interface for email and social media."

"We are honored that RaceTrac has entrusted BrightWave to manage these important and highly targeted programs," said Brent Rosengren, senior director of client services of BrightWave Marketing. "We have already seen how delivering relevant and valuable information to RaceTrac customers can strengthen relationships and raise product and brand awareness."

BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships. Headquartered in Atlanta, BrightWave Marketing's client list includes Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms.

Also headquartered in Atlanta, RaceTrac Petroleum operates more than 525 locations in 12 southeastern states under the RaceTrac and RaceWay brands. RaceTrac stores, which are all company owned, feature 20 to 24 fueling positions and a more than 4,000-square-foot convenience store with more than 4,000 items