Altadis U.S.A. Announces 'Operation Hope' Nationwide event to benefit victims of natural disasters
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FORT LAUDERDALE, Fla. -- During the months of October and November, Altadis U.S.A. and its retailers will be sponsoring "A Special Evening of Cigars, Camaraderie & Caring," to be hosted by retail tobacconists nationwide. The event, entitled "Operation Hope," will benefit the Montecristo Relief Organization.
The Montecristo Relief Organization was founded in 1999 by Altadis U.S.A. after two devastating hurricanes swept through the Caribbean causing unimaginable terror and destruction. More than 11,000 people were killed, millions injured and millions more left homeless and without means of support. Over the past 10 years, the Montecristo Relief Organization has donated millions of dollars to build homes, schools and medical facilities and provide scholarships and economic opportunities for victims in the Caribbean and the United States.
Consumers attending the event make a $75 donation to the charity. In return they receive special limited-edition gift boxes of Montecristo cigars and Signature Accessories valued at more than $125.
"We are extremely grateful to our retailers and consumers who have supported the Montecristo Relief Organization over the years," said Altadis U.S.A. executive vice president Jim Colucci. "The financial aid we have received has made a huge difference to those who depend on us to help rebuild their lives."
Materials announcing the date and time of the event will begin appearing in retails stores shortly.
Altadis U.S.A., Fort Lauderdale, Fla., is a leading cigar maker that generates more than half of its parent Altadis S.A.'s worldwide cigar sales. Altadis U.S.A. manufactures and markets both premium and mass-market cigars under such brand names as Don Diego, El Producto, H. Upmann and Montecristo.
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Consumers attending the event make a $75 donation to the charity. In return they receive special limited-edition gift boxes of Montecristo cigars and Signature Accessories valued at more than $125.