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Issue Date: CSP Daily News, March 19, 2009


C-Store Fast-Food Partnership
Mansfield Oil selects Hot Stuff Foods as preferred foodservice partner
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GAINESVILLE, Ga. -- Mansfield Oil has selected Hot Stuff Foods, a leading provider of turnkey solutions to the convenience foodservice industry, for a strategic foodservice partnership. The alliance serves the growing demand for fast food within the convenience store segment and provides additional support to retailers who are looking to grow their same-stores sales.

"Mansfield Oil is always looking for ways to help our retail and convenience store customers to build their business," said Bo Bearden, director of retail marketing for Mansfield Oil. "Hot Stuff has a quality name and can provide our c-store customers with tasty hot food options, menu variety, a reasonable cost of entry and ongoing training in building a fast-food business in the store."

Hot Stuff Foods is the latest addition to a menu of convenience food and beverages that Mansfield Oil offers to more than 200 retail customers across the country.

Ted Roccagli, Mansfield Oil's territory marketing manager, added, "Our joint marketing efforts will consist of website exchange, a mailer program to existing and potential customers, industry news releases" and more. "And, of course, our sales forces working in tandem to promote our foodservice partnership."

John Barber, chief customer officer for Hot Stuff Foods, said Hot Stuff's market presence combined with Mansfield Oil's comprehensive fuel supply, distribution, delivery and dispensing solutions creates a partnership that helps Mansfield Oil meet its goal of being a one-stop resource for building more profitable retail fuel locations. "This is great for both Hot Stuff Foods and Mansfield Oil," he said.

Gainesville, Ga.-based Mansfield Oil delivers a disciplined approach to fuel services across 49 states from more than 900 supply points. It focuses on optimizing and controlling fuel-related costs with local service nationwide. The company annually delivers two billion gallons of fuel to corporations, fleets, retailers, convenience stores and government agencies.

Hot Stuff Foods, based in Sioux Falls, S.D., franchises or licenses its branded food concepts including Hot Stuff Foods, SmashHits Deli and Hot Stuff Food On the Go in more than 1,200 locations throughout the United States, Canada, Europe and Asia. Hot Stuff Foods also offers Lettieri's Food To Go through distributors across the United States.
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